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R for Marketing Research and Analytics

Paperback • 2015 • 1. edition

R for Marketing Research and Analytics

By Chris Chapman, Elea McDonnell Feit

0 Ratings • 0.0 of 5

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About the book

This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integra...Show more

Sales and marketing

Book details

ISBN

9783319144351

Publisher

Springer International Publishing AG

Published year

2015

Language

Edition

1

Original title

R for Marketing Research and Analytics

Format

Paperback

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R For Marketing Research and Analytics

R For Marketing Research and Analytics

Paperback · 2019

Reviews · 0

0 Ratings • 0.0 of 5

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