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Marketing Research with SPSS

Paperback • 2008

Marketing Research with SPSS

By Wim Janssen,

1 Ratings • 3.0 of 5

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About the book

<p>Marketing Research with SPSS</p><p> </p><p>Wim Janssens</p><p>Katrien Wijnen</p><p>Patrick De Pelsmacker             </p><p>Patrick Van Kenhove</p><p> </p><p>In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice.</p><p> </p><p>Whe...Show more

Book details

ISBN

9780273703839

Published year

2008

Language

Original title

Marketing Research with SPSS

Format

Paperback

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Reviews · 0

1 Ratings • 3.0 of 5

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