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© 2026 Bookis AS

English

Marketing Research with SPSS

Paperback • 2008

Marketing Research with SPSS

By Wim Janssen

1 Ratings • 3.0 of 5

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About the book

Marketing Research with SPSS Wim Janssens Katrien Wijnen Patrick De Pelsmacker             Patrick Van Kenhove In the past, there have been Marketing Research books and there have been SPSS guide books. This book combines the two, providing a step-by-step treatment of the major choices facing marketing researchers when using SPSS. The authors offer a concise approach to analysing quantitative marketing research data in practice. Whether at undergraduate or graduate level, students are oft...Show more

Book details

ISBN

9780273703839

Published year

2008

Language

Original title

Marketing Research with SPSS

Format

Paperback

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Reviews · 0

1 Ratings • 3.0 of 5

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