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A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Paperback • 2019 • English • 3. edition

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

By Marko Sarstedt, Erik Mooi

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About the book

This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypoth...Show more

Entrepreneurship / Start-ups
Sales and marketing
Market research

Book details

ISBN

9783662585924

Publisher

Springer Berlin Heidelberg

Published year

2019

Language

English

Edition

3

Original title

A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics

Format

Paperback

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