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The Psychology of Consumer Profiling in a Digital Age

Paperback • 2018 • 1. edition

The Psychology of Consumer Profiling in a Digital Age

By Barrie Gunter

0 Ratings • 0.0 of 5

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About the book

Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the lev...Show more

Market research

Book details

ISBN

9781138340749

Publisher

Taylor & Francis Ltd

Published year

2018

Language

Edition

1

Original title

The Psychology of Consumer Profiling in a Digital Age

Format

Paperback

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