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© 2026 Bookis AS
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Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2017 • 1. edition
By Australia) Schwarz Eric C. (Victoria University, USA) Hunter Jason D. (Rockford University
1 Ratings • 5.0 of 5
About the book
Effective marketing is essential for any successful sport organization, from elite international teams to local leagues. Now in a fully revised and updated third edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice at an advanced level.This new edition goes beyond the introductory marketing course by exploring advanced marketing theories related to social responsibility, global issues, information systems, consumer behavior, pr...Show more
Book details
ISBN
9781138061583
Publisher
Taylor & Francis Ltd
Published year
2017
Language
Edition
1
Original title
Advanced Theory and Practice in Sport Marketing
Format
Paperback
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1 Ratings • 5.0 of 5
