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Reputation Management

Innbundet • 2011 • Engelsk

Reputation Management

Av Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck

0 vurderinger • 0.0 av 5

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Om boken

Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through man...Vis mer

Etikk og sosialt ansvar i næringslivet
Entreprenørskap
PR

Om boken

ISBN

9783642192654

Forlag

Springer Berlin Heidelberg

Publiseringsår

2011

Språk

Engelsk

Originaltittel

Reputation Management

Format

Innbundet

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

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