Pocket • 2010 • Engelsk

Organizational Rhetoric: Situations and Strategies

Name: Organizational Rhetoric
SKU: 9781412956697
Price: 79.0 NOK
Availability: InStock
ISBN: 9781412956697

Av Mary F., Debra J.

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Om boken

<b>Organizational Rhetoric</b> introduces students to a rhetorical approach to understanding, analyzing and creating organizational messages for both internal employees and external customers. This textbook provides students a theoretically-grounded understanding of the basic building blocks of organizational rhetoric, the types of rhetorical situations faced by organizational communicators, and the specific strategies used to address six common organizational rhetorical situations (such as imag...Vis mer

Om boken

ISBN

9781412956697

Publiseringsår

2010

Språk

Engelsk

Originaltittel

Organizational Rhetoric

Format

Pocket

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