Corporate communication: a strategic approach to building reputation

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Communication is the heart of organizational success. This book places communication squarely in the strategic processes of the organization. This is important if organizations are to build and maintain good images or reputations. The editors of this book have assembled leading international academics and practitioners to explore what, in their minds, are essential subjects that managers need to consider if they are to be effective communicators. These include understanding communication’s rol...Vis mer

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Corporate communication

Pocket · 2002

Corporate communication

Pocket · 2005