Pre-suasion

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When it comes to persuasion, success can begin before you say a word. In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak. This is the world of "Pre-suasion", where subtle turns of phrase, seemingly insignificant visual cues, and apparently unimp...Vis mer