Pocket • 2015 • Engelsk
Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
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Om boken
NB! MP3 audiobook! Practical techniques for applying neuroscience and behavior research to attract new customers.Brainfluence explains how to practically apply neuroscience and behavior technology and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts t...Vis mer
Om boken
ISBN
9781501264283
Publiseringsår
2015
Språk
Engelsk
Originaltittel
Brainfluence: 100 Ways to Persuade and Convince Consumers With Neuromarketing
Format
Frakt og retur
Frakt
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Returer
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Omtaler · 0
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