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Buyology

Pocket • 2009 • Engelsk • 1. utgave

Buyology: how everything we believe about why we buy is wrong

Av Martin Lindstrom

2 vurderinger • 5.0 av 5

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Om boken

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences...Vis mer

Salg og markedsføring

Om boken

ISBN

9781847940131

Forlag

Vigmostad & Bjørke AS (VB Import)

Publiseringsår

2009

Språk

Engelsk

Utgave

1

Originaltittel

Buyology

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Andre utgaver

Buyology

Buyology

Pocket · 2008

Omtaler · 0

2 vurderinger • 5.0 av 5

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