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Influence Science and Practice

Pocket • 2009

Influence Science and Practice

Av Robert B Cialdini

0 vurderinger • 0.0 av 5

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Om boken

Influence: Science and Practiceis an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in c...Vis mer

Om boken

ISBN

9780205609994

Publiseringsår

2009

Språk

Originaltittel

Influence Science and Practice

Format

Pocket

Frakt og retur

Frakt

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