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Principles of marketing

Pocket • 2020 • Engelsk

Principles of marketing: Right european edition

Av Philip Kotler, Gary Armstrong, Lloyd C., Hongwi He

9 vurderinger • 4.7 av 5

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Om boken

Create market value through innovative customer connections and engagement Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world - examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-val...Vis mer

Økonomi, finans, næringsliv og ledelse

Salg og markedsføring

Om boken

ISBN

9781292269566

Publiseringsår

2020

Språk

Engelsk

Originaltittel

Principles of marketing

Format

Pocket

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Principles of marketing

Pocket · 2012

Omtaler · 0

9 vurderinger • 4.7 av 5

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