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Marketing 3.0 From Products to Customers to the Human Spirit

Innbundet • 2010 • Engelsk • 1. utgave

Marketing 3.0 From Products to Customers to the Human Spirit

Av Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

0 vurderinger • 0.0 av 5

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Om boken

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, includ...Vis mer

Om boken

ISBN

9780470598825

Forlag

John Wiley & Sons

Publiseringsår

2010

Språk

Engelsk

Utgave

1

Originaltittel

Marketing 3.0 From Products to Customers to the Human Spirit

Format

Innbundet

Frakt og retur

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Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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