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Principles and Practice of Marketing

Pocket • 2016 • 1. utgave

Principles and Practice of Marketing

Av David Jobber, Fiona Ellis-Chadwick

0 vurderinger • 0.0 av 5

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Om boken

The fully updated eighth edition of Principles and Practice of Marketing continues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life. Find out:* How the bandwagon e...Vis mer

Næringsvirksomhet, administrasjon og ledelse

Etikk og sosialt ansvar i næringslivet

Entreprenørskap

Om boken

ISBN

9780077174149

Forlag

McGraw-Hill Education - Europe

Publiseringsår

2016

Språk

Utgave

1

Originaltittel

Principles and Practice of Marketing

Format

Pocket

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Principles and practice of marketing

Pocket · 2004

Omtaler · 0

0 vurderinger • 0.0 av 5

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