Nettbokhandelen for kjøp og salg av bøker.

Kom i gang

Lær å selge
Lær å kjøpe brukt
Kjøp pensumbøker
Logg inn eller registrer deg
Kjøp et gavekort
For forfattere

Kundeservice

Hjelp
Spor ordre
Brukervilkår
Personvernregler
Informasjonskapsler

Bookis

Om oss
Jobb hos oss!
Gi tilbakemelding
Sjangere

Kontakt oss

Rask levering med

Trygg betaling med

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

Norsk

  1. Hjem
  5. Salg og markedsføring
  1. Hjem
  3. Sjangere
  7. Salg og markedsføring
Advertising & IMC: Principles and Practice, Global Edition

Pocket • 2018 • 1. utgave

Advertising & IMC: Principles and Practice, Global Edition

Av Sandra Moriarty, Nancy Mitchell, William D. Wells, Charles Wood

0 vurderinger • 0.0 av 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

Om boken

For courses in introductory advertising.Increase the relevancy and effectiveness of marketing communicationsAdvertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide students with a practical guide to executi...Vis mer

Salg og markedsføring

Om boken

ISBN

9781292262062

Forlag

Pearson Education Limited

Publiseringsår

2018

Språk

Utgave

1

Originaltittel

Advertising & IMC: Principles and Practice, Global Edition

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

Returer

Kontakt selgeren etter levering.

Omtaler · 0

0 vurderinger • 0.0 av 5

Du vil kanskje også like

Principles of Marketing

Principles of Marketing

Philip Kotler

Marketing ISE

Marketing ISE

C. Shane Hunt

Social Media Marketing Workbook

Social Media Marketing Workbook

Jason McDonald

Marketing Management

Marketing Management

Philip Kotler

Foundations of Marketing

Foundations of Marketing

John Fahy

Integrated Advertising, Promotion, and Marketing Commumications

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Consumer Bahavior: Buying, Having and Being

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Digital Marketing

Annmarie Hanlon

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Advertising and Promotion: An Integrated Marketing Communications Perspective

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion

Michael Belch

Social Media Marketing

Social Media Marketing

Tracy L. Tuten

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow

Strategic Advertising Management

Strategic Advertising Management

Larry Percy

Advertising by Design

Advertising by Design

Robin Landa

Marketing Theory

Marketing Theory

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Integrated marketing communications

Integrated marketing communications

Chitty

Business Communication Essentials, Global Edition

Business Communication Essentials, Global Edition

Courtland L. Bovee

Consumer Behavior

Consumer Behavior

Leon P. Bignold

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Interested Marketing Communications: A Primer

Interested Marketing Communications: A Primer

Philip Kitchen

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Advertising and Promotion

Advertising and Promotion

George Belch

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian