Om boken
For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. Please note that the product you ar...Vis mer
Om boken
ISBN
9780273787136
Forlag
Pearson Education Limited
Publiseringsår
2014
Språk
Utgave
null
Originaltittel
Consumer Behavior
Format
Frakt og retur
Frakt
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Returer
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1 vurderinger • 5.0 av 5
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