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The Psychology of Advertising

Pocket • 2025 • Engelsk • 4. utgave

The Psychology of Advertising

Av Bob Michaël Fennis, Wolfgang Stroebe

1 vurderinger • 5.0 av 5

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Om boken

The Psychology of Advertising offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice. This newly updated fourth edition includes a new chapter on social media advertising that considers how brands and social media influencers affects c...Vis mer

Om boken

ISBN

9781032596136

Forlag

Routledge

Publiseringsår

2025

Språk

Engelsk

Utgave

4

Originaltittel

The Psychology of Advertising

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

1 vurderinger • 5.0 av 5

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