This Business of Music Marketing & Promotion: A Practical Guide to Creating a Completely Integrated Marketing & E-Marketing Campaign

Music Marketing for the DIY Musician Creating and Executing a Plan of Attack on a Low Budget

Bobby Borg

Marketing

Paul Baines

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Business-to-Business Marketing

Ross Brennan

Marketing made simple

Donald Miller

Foundations of Marketing

John Fahy and David Jobber

Entrepreneurship

William D. Bygrave

The Music Management Bible

Music Managers Forum

Digital Marketing

Alan Charlesworth

Loose Leaf for Advertising and Promotion

Michael Belch

Record Label Marketing: How Music Companies Brand and Market Artists in the Digital Era

Amy Macy

Integrated marketing communications

Chitty

Marketing Ethics & Society

Music Marketing for the DIY Musician

Bobby Borg

Integrated Advertising, Promotion, and Market…

Kenneth Nordgren (red.)

Web marketing for the music business

Tom Hutchison

E-Marketing

Judy Strauss

The new rules of marketing & PR

David Meerman

Do It! Marketing

David Newman

Principles of marketing

Philip Kotler

Contemporary direct and interactive marketing

Lisa Spiller

Marketing planning

Stephan sorger

All You Need to Know about the Music Business

Donald S. Passman

Record label marketing

Tom Hutchison

The New Business Road Test

John Mullins

This Business of Global Music Marketing

Tad Lathrop

This business og concert promotion and touring

Ray D. Waddell

Advertising and Promotion

George Belch

this business of concert promotion and touring

Ray D. Waddell

Strategic advertising management

Larry Percy

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Business Development