Advertising and Promotion: An Integrated Marketingcommunications

The Psychology of Advertising

Bob Michaël Fennis

Global Marketing & Advertising

Marieke de Mooij

Marketing Management

Philip Kotler

Foundations of Marketing

John Fahy

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Digital Marketing

Annmarie Hanlon

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Social Media Marketing

Stephan Dahl

Loose Leaf for Advertising and Promotion

Michael Belch

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Hegarty on Advertising

John Hegarty

Principles of Marketing

Dr. Philip T. Kotler

Digital Analytics for Marketing

USA) Sponder Marshall (Baruch College and Rutgers University

Advertising by Design

Robin Landa

Strategic Advertising Management

Larry Percy

The Advertising Concept Book

Pete Barry

Marketing Theory

Understanding Digital Marketing

Damian Ryan

Marketing Ethics & Society

Integrated marketing communications

Chitty

Advertising and Promotion (Global Ed)

George E. Belch

Marketing Communications A European Perspective

Patrick de Pelsmacker

Essentials of marketing communications 2

Chris Fill

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Direct and Interactive Marketing

Sargeant, Adrian

Principles and Practice of Marketing

David Jobber