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Essentials of Marketing

Pocket • 2019 • 1. utgave

Essentials of Marketing

Av Jim Blythe, Jane Martin

0 vurderinger • 0.0 av 5

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Om boken

Essentials of Marketing, seventh edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline. The 7th edition also includes incre...Vis mer

Salg og markedsføring

Om boken

ISBN

9781292244105

Forlag

Pearson Education Limited

Publiseringsår

2019

Språk

Utgave

1

Originaltittel

Essentials of Marketing

Format

Pocket

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Essentials of Marketing

Essentials of Marketing

Pocket · 2016

Omtaler · 0

0 vurderinger • 0.0 av 5

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