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Strategic Marketing Management, 9th Edition

Pocket • 2018 • Engelsk

Strategic Marketing Management, 9th Edition

Av Alexander Chernev

3 vurderinger • 5.0 av 5

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Om boken

Strategic Marketing Management (9th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book presents a comprehensive framework for developing sound marketing strategies that guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of org...Vis mer

Forretningsstrategi
Salgs- og markedsføringsledelse
Salg og markedsføring

Om boken

ISBN

9781936572502

Publiseringsår

2018

Språk

Engelsk

Originaltittel

Strategic Marketing Management, 9th Edition

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

3 vurderinger • 5.0 av 5

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