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Essentials of Marketing Research

Pocket • 2005 • Engelsk • 4. utgave

Essentials of Marketing Research

Av Tony Proctor

0 vurderinger • 0.0 av 5

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Om boken

Tony Proctor's Essentials of Marketing Research 4th edition offers a streamlined, traditional introduction to all the major concepts in the field of marketing research. He also discusses new developments, particularly in the areas of qualitative data analysis and marketing decisions support systems. Ideal for undergraduates studying marketing research for the first time, MBA students, as well as anyone who seeks a basic understanding of the topic.

Forretningsstrategi
Entreprenørskap
Markedsundersøkelser

Om boken

ISBN

9780273694946

Forlag

Financial Times/Prentice Hall

Publiseringsår

2005

Språk

Engelsk

Utgave

4

Originaltittel

Essentials of Marketing Research

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Omtaler · 0

0 vurderinger • 0.0 av 5

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