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Marketing Strategy & Competitive Positioning

Pocket • 2013 • Engelsk

Marketing Strategy & Competitive Positioning

Av Graham Hooley

2 vurderinger • 5.0 av 5

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Om boken

Marketing Strategy and Competitive Positioning 5e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation -- the identification of targ...Vis mer

Om boken

ISBN

9780273740933

Forlag

Financial Times Prentice Hall

Publiseringsår

2013

Språk

Engelsk

Originaltittel

Marketing Strategy & Competitive Positioning

Format

Pocket

Frakt og retur

Frakt

Brukte bøker sendes av selgeren. Forventet leveringstid etter pakken er sendt er 2-4 dager.

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Kontakt selgeren etter levering.

Omtaler · 0

2 vurderinger • 5.0 av 5

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