Pocket • 2014 • 1. utgave

Sports Marketing

Name: Sports Marketing
SKU: 9781138015968
Price: 509.0 NOK
Availability: InStock
Rating: 5 (2 reviews)
ISBN: 9781138015968

Av US) Shank Matthew D. (Marymount University, US) Lyberger Mark R. (Kent State University

2 vurderinger • 5.0 av 5

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Om boken

Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including cons...Vis mer

Om boken

ISBN

9781138015968

Forlag

Taylor & Francis Ltd

Publiseringsår

2014

Språk

Utgave

Originaltittel

Sports Marketing

Format

Pocket

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Omtaler · 0

2 vurderinger • 5.0 av 5

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