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The Competitive Strategy

Pocket • 2004 • Engelsk

The Competitive Strategy

Av Michael E. Porter

0 vurderinger • 0.0 av 5

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Om boken

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it dir...Vis mer

Om boken

ISBN

9780743260886

Forlag

Free Press

Publiseringsår

2004

Språk

Engelsk

Originaltittel

The Competitive Strategy

Format

Pocket

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