Marketing planning: Where strategy meets action

Digital marketing

Alan Charlesworth

Marketing

Paul Baines

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

Marketing Strategy and Competitive Positioning

Graham Hooley

Marketing Research

Daniel nunan

Business-to-Business Marketing

Ross Brennan

Marketing made simple

Donald Miller

Marketing management

Philip Kotler

Digital Marketing Strategy

Simon Kingsnorth

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Foundations of Marketing

John Fahy and David Jobber

Marketing Strategy

Robert Palmatier

Principles of Marketing Engineering and Analytics

Gary L.

Marketing Theory

Integrated marketing communications

Chitty

Global marketing

Svend Hollensen

Sustainable Marketing

Diane Martin

International Marketing

Masaaki kotabe

E-Marketing

Judy Strauss

The new rules of marketing & PR

David Meerman

Emarketing exellence

Dave chaffey

Principles of marketing

Philip Kotler

Contemporary direct and interactive marketing

Lisa Spiller

Markedsføringsledelse

Philip Kotler

The financial times guide to strategy

Richard Koch

Strategic advertising management

Larry Percy

Product management

Lehmann

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

The Strategy concept and Process

Arnoldo C.

Fundamentals of strategy

Gerry Johnson