Pocket • 2014 • 1. utgave

Sponsorship in Marketing

Name: Sponsorship in Marketing
SKU: 9780415739801
Availability: OutOfStock
ISBN: 9780415739801

Av US) Cornwell T. Bettina (University of Oregon

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Om boken

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their...Vis mer

Om boken

ISBN

9780415739801

Forlag

Taylor & Francis Ltd

Publiseringsår

2014

Språk

Utgave

Originaltittel

Sponsorship in Marketing

Format

Pocket

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0 vurderinger • 0.0 av 5

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