Advanced Theory and Practice in Sport Marketing

Principles and Practice of Sport Management

Lisa Pike Masteralexis

Strategic sport marketing

Adam karg

Marketing

Paul Baines

Understanding Sport Psychology

Gavin Breslin

Social Media

Jason McDonald

Social Media Marketing

Philip Kotler

Foundations of Marketing

John Fahy and David Jobber

Selling and sales management

David Jobber

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing management

Philip Kotler

Sport Management

Australia) Hoye Russell (La Trobe University

Marketing Theory

Introduction to Sport Marketing

Aaron C. T. Smith

Sport Management: The Basics

Rob Wilson

Integrated marketing communications

Chitty

Sports Marketing

US) Shank Matthew D. (Marymount University

Global marketing

Svend Hollensen

Research Methods in Sport Studies and Sport Management

A. J. Veal

Sports in Society

Jay Coakley

E-Marketing

Judy Strauss

Principles of marketing

Philip Kotler

Marketing planning

Stephan sorger

Contemporary direct and interactive marketing

Lisa Spiller

Applied Sport Psychology Personal Growth to Peak Performance

Jean Marie Williams

Research methods for sports performance analysis

Peter O’Donoghue

Applied Sport Psychology

Jean Williams

Markedsføringsledelse

Philip Kotler

Understanding physical education

Ken Green

Psychological Dynamics of Sport and Exercise

Diane L.

Sports Nutrition

Heather Hedrick Fink

Sports Marketing A Strategic Perspective

Matthew D. Shank

Strategic advertising management

Larry Percy

Retail Marketing

Peter McGoldrick

Direct and Interactive Marketing

Sargeant, Adrian

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Digital Marketing

Alan Charlesworth