Innbundet • 2005 • Engelsk • 3. utgave

Sports Marketing A Strategic Perspective

Name: Sports Marketing A Strategic Perspective
SKU: 9780131440777
Price: 169.0 NOK
Availability: InStock
ISBN: 9780131440777

Av Matthew D. Shank

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Om boken

Sports Marketing takes a strategic business perspective, keeping pace with the ever-changing environment of the sports world. Organized around a framework of the strategic marketing process that can be applied to the sports industry, it provides an appreciation for the growing popularity of women's sports and the globalization of sport. This edition concentrates on the rising costs, escalating salaries, the price of new stadiums and arenas, and sports ethics versus the incredible appetite of con...Vis mer

Om boken

ISBN

9780131440777

Forlag

Pearson/Prentice Hall

Publiseringsår

2005

Språk

Engelsk

Utgave

Originaltittel

Sports Marketing A Strategic Perspective

Format

Innbundet

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