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Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

Paperback • 2009 • English

Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

By Seth Godin

1 Ratings • 4.0 of 5

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About the book

What is a meatball sundae? It's something messy, disgusting and ineffective, the result of combining two perfectly good things that don't go together. Meatballs are the basic staples, the things people need, the stuff that used to be marketed quite well with TV and other mass market techniques. The topping is new marketing: MySpace, websites, YouTube, and all of the magic that CEOs wish would shine atop their companies. The problem? New marketing is lousy at selling meatballs. When confronted wi...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780749929480

Publisher

Piatkus

Published year

2009

Language

English

Original title

Meatball Sundae How New Marketing is Transforming the Business World (and how to Thrive in It)

Format

Paperback

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Reviews · 0

1 Ratings • 4.0 of 5

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