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Inside the tornado

Paperback • 2005 • English

Inside the tornado: strategies for developing, leveraging, and surviving hypergrowth markets

By Geoffrey A. Moore

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About the book

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marke...Show more

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9780060745813

Publisher

Collins Business Essentials

Published year

2005

Language

English

Original title

Inside the tornado

Format

Paperback

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