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Disruptive innovation

The Icarus Deception - How High Will You Fly?

Paperback • 2012 • English

The Icarus Deception - How High Will You Fly?

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About the book

In "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we...Show more

Disruptive innovation

Business ethics and social responsibility

Entrepreneurship / Start-ups

Book details

ISBN

9780670922925

Publisher

Penguin Books Ltd.

Published year

2012

Language

English

Original title

The Icarus Deception - How High Will You Fly?

Format

Paperback

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