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Sales and marketing management

Strategic Marketing Management

Hardcover • 2017 • 1. edition

Strategic Marketing Management

By Richard Wilson

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About the book

This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: Where are we now? - Strategic and marketing analysis Where do we want to be? - Strategic direction and strategy formulation How might we get there? - Strategic choice Which way is best? - Strategic evaluation How can we ensure arrival? - Strategic implementation and control This new revised and updat...Show more

Sales and marketing management

Book details

ISBN

9781138441224

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Strategic Marketing Management

Format

Hardcover

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