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Marketing Beyond the Textbook

Paperback • 2015 • English

Marketing Beyond the Textbook

By Christofer Laurell, Ph D Christofer Laurell, Anders Parment

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About the book

Fierce competition resulting from digitization, social media and increasingly powerful customer demands require marketing strategies that go beyond introductory marketing textbooks. These twelve essays expand the depth and scope of the reader's marketing knowledge.

Book details

ISBN

9789144105253

Publisher

Professional Publishing Svc.

Published year

2015

Language

English

Original title

Marketing Beyond the Textbook

Format

Paperback

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