Paperback • 2015 • English
Marketing Beyond the Textbook
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About the book
Fierce competition resulting from digitization, social media and increasingly powerful customer demands require marketing strategies that go beyond introductory marketing textbooks. These twelve essays expand the depth and scope of the reader's marketing knowledge.
Book details
ISBN
9789144105253
Publisher
Professional Publishing Svc.
Published year
2015
Language
English
Original title
Marketing Beyond the Textbook
Format
Paperback
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