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English

City Branding - Theory and Cases

Paperback • 2011

City Branding - Theory and Cases

By Keith Dinnie

0 Ratings • 0.0 of 5

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About the book

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Book details

ISBN

9780230241855

Published year

2011

Language

Original title

City Branding - Theory and Cases

Format

Paperback

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