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98% Pure Potato

Hardcover • 2016 • 1. edition

98% Pure Potato

By John Griffiths, Tracey Follows

0 Ratings • 0.0 of 5

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About the book

The Andrex Puppy. The Smash Martians. The Oxo Family and The Honey Monster.From the late 1960s, advertising agency account planners helped to develop long-running advertising campaigns that went on to build well-known household brands that we still use today. It was a golden era of advertising, partly because the campaigns seemed to connect with consumers so well. But who were the account planners who helped to develop these campaigns and build these brands?In 98% Pure Potato, the untold history...Show more

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Book details

ISBN

9781783522286

Publisher

Unbound

Published year

2016

Language

Edition

1

Original title

98% Pure Potato

Format

Hardcover

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