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Celebrity Sell Star Endorsements in the Classic Age of Advertising

Paperback • 2001 • English

Celebrity Sell Star Endorsements in the Classic Age of Advertising

By Ad Archives

0 Ratings • 0.0 of 5

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About the book

Once upon a time, the ad men thought there was no better way to get their products off the shelves and into our shopping baskets than a recommendation from a familiar, friendly face. As faces didn't come any more familiar than the stars of the screen, the celebrity sell was born.

Book details

ISBN

9781853754449

Publisher

Prion

Published year

2001

Language

English

Original title

Celebrity Sell Star Endorsements in the Classic Age of Advertising

Format

Paperback

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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