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Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Paperback • 2022 • English • 6. edition

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

By Luke Sullivan

0 Ratings • 0.0 of 5

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About the book

The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating...Show more

Book details

ISBN

9781119819691

Publisher

John Wiley & Sons

Published year

2022

Language

English

Edition

6

Original title

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Format

Paperback

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