A Preface to Marketing Management

Paperback • 2018 • 1. edition

A Preface to Marketing Management

By J. Paul Peter, James Donnelly Jr

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About the book

Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text. The fifteenth edition serves as an overview for critical issues in marketing managem...Show more

Business and Management

Book details

ISBN

9781260287257

Publisher

McGraw-Hill Education

Published year

2018

Language

Edition

1

Original title

A Preface to Marketing Management

Format

Paperback

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