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English

Hardcover • 2017 • 1. edition
By Harry Mills
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About the book
Today's noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.
Book details
ISBN
9780814438060
Publisher
HarperCollins Focus
Published year
2017
Language
Edition
1
Original title
Secret Sauce: How to Pack Your Messages with Persuasive Punch
Format
Hardcover
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