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Secret Sauce: How to Pack Your Messages with Persuasive Punch

Hardcover • 2017 • 1. edition

Secret Sauce: How to Pack Your Messages with Persuasive Punch

By Harry Mills

0 Ratings • 0.0 of 5

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About the book

Today's noisy, digital world has undermined our ability to focus, resulting in new rules for creating persuasive messaging. Secret Sauce shows readers how to transform unconvincing messages into compelling copy that sticks. In this easy-to-read guide, learn how to measure the persuasive impact of your message and see if it passes the SAUCE test.

Behaviourism, Behavioural theory

Book details

ISBN

9780814438060

Publisher

HarperCollins Focus

Published year

2017

Language

Edition

1

Original title

Secret Sauce: How to Pack Your Messages with Persuasive Punch

Format

Hardcover

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