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Switch

Hardcover • 2010 • English

Switch: How to change things when change is hard

By Chip Heat

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About the book

<b>Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives?</b> <p>The primary obstacle is a conflict that's built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller <i>Made to Stick</i>. Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind--that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo c...Show more

Health, Relationships and Personal development
Self-help, personal development and practical advice

Book details

ISBN

9780385528757

Published year

2010

Language

English

Original title

Switch

Format

Hardcover

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