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Made to Stick: Why Some Ideas Survive and Others Die

Hardcover • 2007 • English

Made to Stick: Why Some Ideas Survive and Others Die

By Chip Heath

1 Ratings • 5.0 of 5

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About the book

Mark Twain once observed, -A lie can get halfway around the world before the truth can even get its boots on.- His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas-business people, teachers, politicians, journalists, and others-struggle to make their ideas -stick.- Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished e...Show more

Book details

ISBN

9781400064281

Publisher

Random House

Published year

2007

Language

English

Original title

Made to Stick: Why Some Ideas Survive and Others Die

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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