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Hardcover • 2019 • 1. edition
By Boston College) Kane Gerald C. (Professor of Information Systems, Anh Nguyen (Deloitte) Phillips, Northwestern University) Copulsky Jonathan R. (Adjunct Lecturer of Marketing, LLC) Andrus Garth R. (Principal Deloitte Development
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About the book
Why an organization's response to digital disruption should focus on people and processes and not necessarily on technology.Digital technologies are disrupting organizations of every size and shape, leaving managers scrambling to find a technology fix that will help their organizations compete. This book offers managers and business leaders a guide for surviving digital disruptions-but it is not a book about technology. It is about the organizational changes required to harness the power of tech...Show more
Book details
ISBN
9780262039680
Publisher
MIT Press Ltd
Published year
2019
Language
Edition
1
Original title
The Technology Fallacy
Format
Hardcover
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