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Persuasive Copywriting

Hardcover • 2016 • English

Persuasive Copywriting

By Andy Maslen

1 Ratings • 5.0 of 5

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About the book

"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them l...Show more

Communication studies

Book details

ISBN

9780749479084

Publisher

Kogan Page Ltd

Published year

2016

Language

English

Original title

Persuasive Copywriting

Format

Hardcover

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Other versions

Persuasive Copywriting

Persuasive Copywriting

Paperback · 2019

Reviews · 0

1 Ratings • 5.0 of 5

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