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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2016 • 1. edition
By Paul A. Mongeau, James B. Stiff
3 Ratings • 4.7 of 5
About the book
Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive trans...Show more
Book details
ISBN
9781462526840
Publisher
Guilford Publications
Published year
2016
Language
Edition
1
Original title
Persuasive Communication, Third Edition
Format
Paperback
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3 Ratings • 4.7 of 5
