Contemporary direct and interactive marketing

Marketing ISE

C. Shane Hunt

Marketing

Paul Baines

marketing communication a european perspective

Patrick De Pelsmacker

Marketing management

Philip Kotler

consumer behavior

Karin M Esktrøm

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Foundations of Marketing

John Fahy and David Jobber

Relationship marketing in the digital age

Robert W.

Digital Marketing

Alan Charlesworth

Principles of Marketing Engineering and Analytics

Gary L.

Consumer behaviour - european perspective

Margaret K., Søren Askegaard, Gary J., Michael R.

Contemporary Management

G R. Jones and J. M. George

Experiencing MIS

David M. Kroenke

Integrated marketing communications

Chitty

Contemporary Brand Management

Johny K.

International Marketing

Masaaki kotabe

E-Marketing

Judy Strauss

The new rules of marketing & PR

David Meerman

Marketing planning

Stephan sorger

Principles of marketing

Philip Kotler

Marketing Research

Naresh K. Malhotra

Markedsføringsledelse

Philip Kotler

Advertising and Promotion

George Belch

Marketing Managment 12e

Philip Kotler

Strategic advertising management

Larry Percy

Retail Marketing

Peter McGoldrick

Direct and Interactive Marketing

Sargeant, Adrian

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan