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Marketing: Real People, Real Choices, Global Edition

Pocket • 2017 • 1. utgave

Marketing: Real People, Real Choices, Global Edition

Av Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

1 vurderinger • 5.0 av 5

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Om boken

For undergraduate Principles of Marketing courses.Real people making real choices Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every ma...Vis mer

Om boken

ISBN

9781292221083

Forlag

Pearson Education Limited

Publiseringsår

2017

Språk

Utgave

1

Originaltittel

Marketing: Real People, Real Choices, Global Edition

Format

Pocket

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Frakt

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Omtaler · 0

1 vurderinger • 5.0 av 5

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