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Consumer Behavior 6th edition

Pocket • 2015

Consumer Behavior 6th edition

Av Wayne Andersen

0 vurderinger • 0.0 av 5

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Om boken

CONSUMER BEHAVIOR, 6E, International Edition combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer deci...Vis mer

Om boken

ISBN

9781133274490

Publiseringsår

2015

Språk

Originaltittel

Consumer Behavior 6th edition

Format

Pocket

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