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Principles of Strategic Communication

Pocket • 2021 • Engelsk • 1. utgave

Principles of Strategic Communication

Av Derina Rhoda Holtzhausen, Jami A. Fullerton, Bobbi Kay Lewis, Danny Shipka

0 vurderinger • 0.0 av 5

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Om boken

Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introduct...Vis mer

Kommunikasjonsstudier
Semiotikk / semiologi
Avkolonisering av kunnskap

Om boken

ISBN

9780367426316

Forlag

Routledge

Publiseringsår

2021

Språk

Engelsk

Utgave

1

Originaltittel

Principles of Strategic Communication

Format

Pocket

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Omtaler · 0

0 vurderinger • 0.0 av 5

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